How to Sell More Gemstones with Eye Opening Color Psychology

by | Mar 8, 2024 | B2B Training

Color is a powerful tool in the fashion world. Specifically, gemstones combine the power of color with the elegance of luxury jewelry. Consequently, color gemstones are steadily rising in demand. With this in mind, let’s learn how to sell more gemstones with the power of color.

It’s important to realize that color influences emotions. In fact, this is backed up by years of research from color psychologists. But these feelings often vary based on an individual’s culture, perspective, and age. That’s why each customer’s taste matters when it comes to how to sell more gemstones.

What Color Says to Your Customer

Even if she doesn’t know it, your customer prefers certain colors. This is explored in the book, How Customers Think: Essentials Insights into the Mind of the Market. More precisely, Harvard Business School Professor Gerald Zaltman claims that 95% of purchasing decisions are subconscious. Furthermore, he states that tying emotion to a product has proven to increase sales. Therefore, emotion is the key to how to sell more gemstones.

However, your customer may not know exactly which gemstone fits her best. In light of this, she’ll look to you for expertise. But don’t worry, figuring out how to sell the right gemstone doesn’t have to be difficult. Instead, learn what each gemstone communicates. For a quick overview, refer to the color wheel below.

Color Psychology Wheel of Chatham Lab Grown Gemstones

Now that you’re familiar with color psychology, let’s dive deeper into how to sell more gemstones.

How to Sell More Gemstones with Lab Grown Alexandrite

First up, let’s learn how to sell the famous color-changing gem: Chatham lab grown alexandrite. As such, this gemstone turns bluish green under sunlight and then purplish red by the glow of candlelight. This color-change phenomenon expresses an openness to change. It also represents an eagerness for adventure. Moreover, you can sell more gemstones by connecting it to a customer’s creative and spontaneous spirit.

However, the dramatic color change found in Russian alexandrite is no longer mined. But Chatham lab grown alexandrite is very close to the Russian ideal. Due to the rarity of mined alexandrite, it is one of our most in-demand lab grown gemstones.

Not to mention, you can sell more gemstones since lab grown alexandrite appeals to many fashionistas. For example, it’s an excellent center stone for an engagement or fashion ring with a hardness of 8.5. Furthermore, alexandrite is the June birthstone. But others buy it as the astral gem for Gemini and Aries. Another occasion for alexandrite is a couple’s 45th or 55th anniversary.

Chatham lab grown alexandrite earrings set in 14K rose gold with lab grown diamond accents. SKU: CE4925RAL

How to Sell More Gemstones with Lab Grown Blue Sapphire

Secondly, let’s discover how to sell more gemstones with Chatham lab grown blue sapphire. Although, it shouldn’t be too hard to figure out how to sell America’s favorite color. But how did it become this recognizable classic?

Across history, the deep twilight color brought to mind beauty and inner peace. In fact, some ancient societies believed that Earth rested on a giant sapphire.  Hence, the sky appeared blue. Although inaccurate, sapphires still bring feelings of peace similar to gazing at a twilight sky.

Additionally, sapphires represent faithfulness. Actually, the phrase “true blue” came from sapphires. For this reason, brides wear “something blue” on their wedding day. Today, “something blue” is often the engagement ring.

Of course, one way of how to sell sapphire is to symbolize a promise. However, Princess Diana’s famous sapphire engagement ring brought it back into fashion. Likewise, the stone’s associations with romance and royalty were also given new life.

In conclusion, you can sell more gemstones to the classy and fashion-forward bride with lab grown sapphire as a famous diamond alternative. This romantic stone is also the 5th and 45th anniversary gem. Besides this, sapphire is the September birthstone and zodiac gem for Taurus, Virgo and Libra.

Chatham lab grown sapphire pendant pear cut set in 14K white gold with Chatham lab grown diamond accents. SKU: CP5286WBS

How to Sell More Gemstones with Lab Grown Emerald

To the Nature Lover

Next, we have the lush green of Chatham lab grown emerald. Undeniably, it shares its color with the plant life we see every day. Correspondingly, it’s a symbol of life, growth and health. Its natural color goes well with any outfit, just like sapphire. For all these reasons, you can sell more gemstones by relating emerald to outdoorsy and vivacious fashionistas.

However, nature lovers often look for options without the negative environmental impact of mining. For this reason,  Chatham lab grown emeralds help you sell more gemstones to environmentally conscious shoppers. On top of growing our gems in a lab, Chatham also plants a tree for every jewelry piece sold.

Furthermore, emerald welcomes spring and new growth as the May birthstone. Besides, nature lovers appreciate Chatham lab grown emerald jewelry looks as lush as the tree it planted. 

Chatham lab grown emerald ring set in 14K white gold with lab grown diamond accents. SKU: CR14864WEM

To the Fashion Goddess

Due to emerald’s rich history and color, it has captured the attention of the fashion world. As a result, you can sell more gemstones to daring fashionistas with Chatham lab grown emerald.

In this case, Chatham lab grown emeralds are a high-quality fashion option. By comparison, they resemble the finest mined gems. Ancient civilizations considered these sacred symbols of fertility and immortality. In those days, Cleopatra capitalized on what’s known as the earliest emerald mines in Egypt. In brief, she adorned herself and palace with emeralds as a display of her wealth and power.

Accordingly, emeralds represent prosperity and success. Not to mention, most of the world’s economies have green money.

In addition to Cleopatra, many divine entities favor this stone. For example, the ancient Romans connected them to Venus, the goddess of love and beauty. Plus, Hindus believe offering emeralds to the god Krishna will be rewarded.

Over the years, goddesses in their own rights have worn emeralds on the red carpet and beyond. These fashion icons include Elizabeth Taylor, the Duchess of Windsor, Jacqueline Kennedy, and Angelina Jolie. For a customer looking to shine in the spotlight, nothing unleashes a woman’s inner goddess quite like emerald jewelry.

Chatham lab grown emerald hoop earrings, emerald cut, set in 14K yellow gold with lab grown diamond accents. SKU: CE4758YEM

How to Sell More Gemstones with Lab Grown Ruby

Another fashion staple, this fiery and classic gemstone is a must-have for any modern fashionista. In addition to matching her favorite lipstick, ruby is a symbol of passion and power. Therefore, you can sell more gemstones to the confident trendsetter with lab grown ruby as a daring statement.

Moreover, such a strong modern woman knows what she wants. If she’s looking for exceptional quality that’s sourced responsibly, then Chatham lab grown ruby won’t disappoint. Indeed, Chatham lab grown ruby delivers the rich “pigeon’s blood” color only found in the finest mined rubies.

After all, this gem’s ancient name is ratnaraj in Sanskrit, or “king of gems.” Since ruby is considered the most powerful gem in the universe, it was worn by royalty and warriors alike. As such, ruby suits the modern warrior queen as an enduring symbol of courage and wisdom.

For the same reasons, ruby is associated with many astral signs. Namely, it’s the zodiac gem for Cancer, Leo, Virgo, Scorpio, and Capricorn. It’s also the July birthstone as well as the 15th and 40th anniversary gem.

Chatham lab grown ruby pendant pear cut set in 14K white gold with lab grown diamond accents. SKU: CP583WRU

How to Sell More Gemstones with Lab Grown Padparadscha

The next gemstone on the color wheel is Chatham lab grown padparadscha. Dancing in between red, orange and pink, sell more gemstones with Chatham lab grown padparadscha in three ethereal shades. Each one can be seen in the beauty of a sunset or sunrise. Accordingly, this vibrant gem has a calming, joyful and energizing effect.

As a rare and exotic sapphire, padparadscha appeals to fashionistas looking for some out-of-the-box color. Unquestionably, Chatham lab grown padparadscha delivers vibrancy to match the finest mined padparadscha.

You can sell more gemstones to your customer with the symbolic meaning of this rare sapphire. To begin with, the name padparadscha comes from a Sinhalese word for “lotus blossom.” Sharing more than the color of this sacred flower, padparadscha represents peace and enlightenment too. Since this flower blooms from murky water, padparadscha also symbolizes a resilient and pure heart.

For those searching for a different September birthstone, padparadscha is a lesser-known beauty. It’s also a romantic 5th and 45th anniversary gem. Given that it’s associated with the sacred lotus blossom, it’s also a powerful zodiac gem for a Taurus. In short, sell more gemstones to those at peace with who they are with Chatham lab grown padparadscha. 

Onion cut Chatham lab grown padparadscha pendant set in 14K yellow gold with Chatham lab grown diamond accents. SKU: CP2715YPD

How to Sell More Gemstones with Lab Grown Pink Sapphire

Next, we’ll follow the color wheel to Chatham lab grown pink sapphire. Evidently, the famous sapphire also looks pretty in pink. Better yet, you can sell more gemstones with three shades of this feminine and romantic version of the September birthstone. From pastel to hot magenta, the modern woman looking for this signature color will certainly be pleased.

Note that lighter shades of pink sapphire especially suit younger girls with its cheerful tone. After all, it’s a lighter shade of corundum than the bolder ruby.

However, you can sell more gemstones by presenting  pink sapphire as an alternative to pink diamond. As a sapphire and the stone of the heart, it’s also a romantic 5th and 45th anniversary gem. For the modern woman who loves pink, it can express romantic love or a sincere and compassionate heart.

Flame-cut Chatham lab grown pink sapphire ring set in 14K white gold with lab grown diamond accents. SKU: CR12418WPS

How to Sell More Gemstones with Lab Grown Champagne Sapphire

If your customer wants a softer shade than padparadscha or pink sapphire, then sell more gemstones with champagne sapphire. Not only is it flattering on any skin tone, but it adds a touch of feminine romance.

Sell more gemstones to any fashionista by offering Chatham lab grown champagne sapphire in a couple of shades. For example, Chatham’s true shade of champagne sapphire is currently trending as Pantone’s 2024 Color of the Year: Peach Fuzz. On the other hand, the pink shade offers a softer pastel blush tone than found in pink sapphire.

Chatham lab grown champagne sapphire dazzles in engagement rings as well. Brides appreciate that it has the desired color of morganite but with the hardness of corundum. It’s also a symbol of love and acceptance making it a meaningful representation of true love.

Of course, you can sell more gemstones with champagne sapphire as yet another September birthstone. Not only that, but it matches the modern woman with casual chic style. If your customer wants feminine color that matches everything, then Chatham lab grown champagne sapphire is a fashion staple.

Chatham lab grown champagne sapphire earrings, round with Chatham lab grown diamond accents. SKU: CE4243RCS

How to Sell More Gemstones with Lab Grown Yellow Sapphire

After champagne sapphire, comes Chatham lab grown yellow sapphire. Reflecting the sun’s bright rays, yellow sapphire is a symbol of hope and joy. As such, it’s perfect for an optimistic, caring, and fun personality.

If a bride wants a yellow diamond alternative, then offer Chatham lab grown yellow sapphire. As can be seen, its cheerful vibrancy matches the coveted canary diamonds. Plus, yellow sapphire ranks second only to diamond in durability. Therefore, you’ll sell more gemstones with lab grown yellow sapphire for engagement rings.

Furthermore, this fancy sapphire makes a golden birthstone for September babies. It’s also the zodiac stone for Virgo and the 5th and 45th anniversary gem for couples. Not to mention, Chatham lab grown yellow sapphires come in three gorgeous shades of yellow.

Chatham lab grown yellow sapphire loose gems with matching lemon

How to Sell More Gemstones with Lab Grown Chrysoberyl

Since we covered emerald in the beginning, the new Chatham lab grown chrysoberyl comes next. This gemstone stands out with its striking mint green color. In effect, sell more gemstones with chrysoberyl as a hot new fashion gem for the modern fashionista.

Because lab grown chrysoberyl resembles a tropical sea, it symbolizes tranquility and inspiration. However, the balance of blue and green can signify growth and success as well. With this in mind, sell more gemstones with Chatham lab grown chrysoberyl for the modern woman balancing work, rest, and fun. In like fashion, astrologers link chrysoberyl to the sun. By the same token, it’s connected to discipline and self-control for the spiritual modern woman.

What’s more, chrysoberyl is excellent for everyday wear with a hardness of 8.5. As a result, this sea green gem inspires fresh and elegant looks in the fashion world. To this end, we’re proud to help you sell more gemstones by making the latest fashion trends accessible with lab grown chrysoberyl.

Chatham lab grown chrysoberyl pendant featuring the elongated baguette cut set in 14K white gold with lab grown diamond accents

How to Sell More Gemstones with Lab Grown Paraíba-Colored Spinel

The darker but just as vibrant blue-green gemstone following chrysoberyl is Chatham lab grown Paraíba-colored spinel. Similar to chrysoberyl, Paraíba gems are a recent discovery taking the fashion world by storm. In fact, our lab grown Paraíba-colored spinel resembles the luminous blue-green gem discovered in Paraíba, Brazil in 1989. While this mine was quickly drained, Chatham lab grown Paraíba-colored spinel helps you sell more gemstones with the same electric color.

Sharing a palette with chrysoberyl, Paraíba-colored spinel resembles the Brazilian beaches of its namesake. Therefore, it’s likewise a symbol of serenity and creativity. However, it leans more towards the blue side emphasizing the peace of calm waters.

Again, modern fashionistas in love with the rare Paraíba tourmaline will adore this lab grown alternative. Even better, lab grown Paraíba-colored spinel ranks 8 on the Mohs scale of hardness. By comparison, it’s more durable than Paraíba tourmaline.  Actually, Paraíba tourmaline only ranks between 7 and 7.5. Due to this, Chatham lab grown Paraíba-colored spinel can help you sell more gemstones as an everyday fashion gem. It could even serve as an excellent center stone in an engagement or fashion ring.

Flame cut Chatham lab grown Paraíba-Colored Spinel pendant set in 14K rose gold with lab grown diamond accents. SKU: CE4885RPA

How to Sell More Gemstones with Lab Grown Aqua Blue Spinel

Now, onto the refreshing sky blue of Chatham lab grown aqua blue spinel. As its name suggests, this lab grown gem results in selling more gemstones as a beautiful alternative to aquamarine. Indeed, it rivals any aquamarine with pastel blues of a crystal-clear water. In effect, it carries a similar restful quality like a flowing stream.

As an aquamarine alternative, sell more gemstones with lab grown aqua blue spinel as a March birthstone. However, August birthdays can also wear this pale blue version of their spinel birthstone. Additionally, the modern woman known for being a peaceful and free spirit has just as much claim to it. Yet another meaning of lab grown aqua blue spinel is harmony and friendship. Therefore, close friends or couples who started as friends often select this stone.

Plus, its soft pastel blue flatters any skin tone and sparkles beautifully in white, yellow or rose gold. What’s more, she’ll love how it goes with everything in her closet. In consequence, it’s easier to sell more gemstones with lab grown aqua blue spinel as a modern color fashion staple.

Elongated baguette Chatham lab grown aqua blue spinel ring set in 14K rose gold with lab grown diamond accents. SKU: CR15001RAQ

How to Sell More Gemstones with Lab Grown Purple Sapphire

Finally, we present our newest lab grown gemstone: Chatham lab grown purple sapphire. While it’s often confused with amethyst, purple sapphire is more rare. It’s also more brilliant and durable. Even so, sell more gemstones with its purple hue as a February birthstone alternative.

Yet another fancy sapphire, purple sapphire is a lovely September birthstone as well. Even more than blue sapphire, the color purple has long represented royalty and spirituality. In effect, lab grown purple sapphire elevates any outfit to regal standing. It’s also associated with wisdom and creativity.

Since purple sapphire is rarely found in mines today, it’s likewise scarce in even luxury fashion. However, Chatham is proud to enable you to sell more gemstones by making lab grown purple sapphire available.

Loose Chatham lab grown purple sapphire

Closing the Sale with Color

While color captivates and inspires, customers also need your support to feel confident in their purchase. The most important part of how to sell more gemstones is listening. If you pay attention to key words, then you are better able to offer the right gemstone.

When you connect a gemstone to your customer’s personality, style, or values, you reinforce their emotional investment. After all, emotions are the driving force behind purchases. This is especially true in the luxury sector. You’re also helping them realize why their attraction to a gemstone is valid and long lasting.

Since most customers value sustainable fashion, they will likewise appreciate Chatham’s responsible gem growing practices. But we don’t just stop at responsibly growing gems. For example, we plant a tree for every jewelry piece sold. This is in addition to the other causes we support. To conclude, Chatham delivers the color your customers dream about while also aligning with their values.